Balancing Facts and Opinions – the Apartments.com and CoStar advantage

Earlier this week, we discussed the value of consumer ratings and reviews in the online marketplace. Their emergence, and now dominance, as a primary component of the modern-day consumer experience is undeniable. Just recently, the Harvard Business Report published a study that found a 1-star rating increase for restaurants on Yelp correlated to revenue gains of up to 9 percent! But like so many revolutions in modern technology and consumerism, the user-generated review eco-system is still a work in progress. Today, consumers are left in the...
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